Sep
1
Eight Ways that Increase the Perceived Value of Your Freebies
Filed Under Internet And Businesses Online
Catherine Franz asked:
Almost everyone is giving away a freebie in order to attract visitors to their web site or to get them to make a decision now to buy something. They are giving away free ezines, e-books, e-courses, teleclasses, introductory services and other e-learning opportunities.
What is happening to all this fre*e stuff? Net visitors are loosing the perceived value of anything offered for fre*e.
Every time you surf the Internet or check your e-mail you see at least 5, 10, or even 30 freebies offers. Don’t get me wrong freebies do increase traffic, but not like they did just a year ago. Most of the material being offered is old information, poorly written — sometimes even incomprehensible — or 50 percent sales pitches.
Visitor’s appetite for anything fre*e being offered on the Internet is now going back to the old saying, “There is no such thing as a fre*e lunch.”
Even bonus offers aren’t turning heads any longer.
So what is the answer? Or is there one?
The key is to increase the perceived value of your freebies so they will be more attractive to your audience. How do you do this? Well, here are eight ways:
1. You could tell them what the freebie is worth with a dollar amount. For example, “Subscribe to my free ezine! A $199 value!”
2. You could add other freebies to your freebie that will increase the value. For example, “Subscribe to my free e-ezine and get free access to our “subscribers only” private web site!”
3. You could tell them the freebie is only available for a limited time. For example, ” Download our free ebook, this free offer will only be available until May 30, 2000.”
4. You could tell them the freebie is only available to a limited number of people. For example, “Our free software will only be available for the next 100 people that download it.”
5. You could give more details about the freebie. List the benefits, features, what problems the freebie will solve, etc.
6. You could describe your freebie to sound more attractive. For example, instead of “free report” you could say, “free never released top secret document.”
7. You could list testimonials for your freebie. Most businesses don’t give testimonials for their freebies. This would defiantly increase your freebie value.
8. You could tell people how many people have already received your freebie. For example, “15,000 people have already subscribed to my free ezine! Can they all be wrong?
These are only a few ways you can add value to your freebies. Feel free to be creative, color outside the lines and think up some other ways to increase the perceived value of your freebies. But remember. It isn’t what you perceive the value to be, but what the visitors or prospective buyers think its worth. You will also want to test each idea to see which one draws the most traffic to your web site.
Edna
Almost everyone is giving away a freebie in order to attract visitors to their web site or to get them to make a decision now to buy something. They are giving away free ezines, e-books, e-courses, teleclasses, introductory services and other e-learning opportunities.
What is happening to all this fre*e stuff? Net visitors are loosing the perceived value of anything offered for fre*e.
Every time you surf the Internet or check your e-mail you see at least 5, 10, or even 30 freebies offers. Don’t get me wrong freebies do increase traffic, but not like they did just a year ago. Most of the material being offered is old information, poorly written — sometimes even incomprehensible — or 50 percent sales pitches.
Visitor’s appetite for anything fre*e being offered on the Internet is now going back to the old saying, “There is no such thing as a fre*e lunch.”
Even bonus offers aren’t turning heads any longer.
So what is the answer? Or is there one?
The key is to increase the perceived value of your freebies so they will be more attractive to your audience. How do you do this? Well, here are eight ways:
1. You could tell them what the freebie is worth with a dollar amount. For example, “Subscribe to my free ezine! A $199 value!”
2. You could add other freebies to your freebie that will increase the value. For example, “Subscribe to my free e-ezine and get free access to our “subscribers only” private web site!”
3. You could tell them the freebie is only available for a limited time. For example, ” Download our free ebook, this free offer will only be available until May 30, 2000.”
4. You could tell them the freebie is only available to a limited number of people. For example, “Our free software will only be available for the next 100 people that download it.”
5. You could give more details about the freebie. List the benefits, features, what problems the freebie will solve, etc.
6. You could describe your freebie to sound more attractive. For example, instead of “free report” you could say, “free never released top secret document.”
7. You could list testimonials for your freebie. Most businesses don’t give testimonials for their freebies. This would defiantly increase your freebie value.
8. You could tell people how many people have already received your freebie. For example, “15,000 people have already subscribed to my free ezine! Can they all be wrong?
These are only a few ways you can add value to your freebies. Feel free to be creative, color outside the lines and think up some other ways to increase the perceived value of your freebies. But remember. It isn’t what you perceive the value to be, but what the visitors or prospective buyers think its worth. You will also want to test each idea to see which one draws the most traffic to your web site.
Edna
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